Tension: Tech vs. Touch
Tension: 1) The act or process of stretching something tight. 2) The interplay of conflicting elements.
Tech: Video screens, websites, email, social media, kids check in systems, lighting, sound reinforcement, podcasts, web streams, efficient systems, evites, invites, devices . . . everywhere we look the modern church is permeated with technology at a significant level.
Touch: Small groups discussions, hand written notes, knowing peoples names, shaking hands, visiting people’s homes, freshly baked cookies, team meetings, personal greetings, potluck eatings . . . personal interaction is a vital part of the “business” of church.
Two things I’ve observed while working in churches over the last number of years:
- People don’t come to a church because of the amazing light show we put on every weekend.
- When people leave big churches they don’t go to the “big church down the road” with better intro videos . . . they go to smaller churches where they have a better shot at being known.
At Liquid Church, we are feeling the Tech vs. Touch tension big time.
We want to use every tool at our disposal to the present the timeless message of Jesus in a compelling and exciting manner. We know our time is short on the planet and technology can be a great short cut to reaching more people.
At the same time . . . we value high touch as well. We know that people invite friends to church. We are aware that if second time guests are going to have a shot making our church a home they need to make a human connect with some people.
We feel like we do the high tech thing pretty well. At this point we need to find a way to up the tension on the high touch side of the equation. We are challenging our teams to find ways to increase touch with every interaction.
I’d love to learn from you. What are some ways that you balance out this tension? Leave some feedback now.