Email Tip // FROM: is more important than SUBJECT:
When you are sending out a mass email from your church or even just an email appeal to a small group think about who the email is coming from because who the email is sent from is more critical than what is said in the subject line when it comes to getting that email opened and responded to.
This is one of those truths that makes intuitive sense but is overlooked when we think about our communications. If my wife sends me an email I will open it right away but if the email comes from some unknown company I’m likely to delete it before I even open it!
We’ve found this to be true at our church. A number of months ago we switched our weekly email newsletter from coming from a generic email address to a specific team member from each campus. Just changing the email to a known person tripled our email open rates! Don’t miss this … changing who the email was from radically altered the chance that people would open it.
Sometimes churches have generic email addresses for various ministries or departments of the church. (kids@ youth@ info@ etc.) Don’t do that! Not only does it seem cold and impersonal but it is going to reduce the chance the people will open and respond to your email.
It turns out that who is more important than what!