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Posted by on Jun 7, 2013 in strategy | 0 comments

10 Differences Between Starting and Launching Ministry Initiatives

10 Differences Between Starting and Launching Ministry Initiatives

startorlaunchI’ve been involved in a lot of “new things” in my church leadership life over the years. In fact, I’ve seem to have a track record of being on the front end of new projects all the time. New campuses, leadership development programs, outreach initiatives, digital engagement strategies, follow up systems … the list goes on!

When I approach something new I often try to think about whether this project needs be launched or simply started. Although I prefer to launch new things … sometimes just starting them is called for. Here is a list that I’ve used to help understand the nuanced difference between these two approaches. Knowing the difference between whether this project needs to be started or launched makes a difference in the energy and focus you and your team will put into it.



  • When things seem ready you begin.
  • Seems like the right thing to do.
  • Using whatever team you can find.
  • Limited impact on entire church.
  • No formal plan for how to communicate the opening.
  • General sense of God’s purpose for the ministry.
  • Fluid.
  • Short termed problem solving.
  • Low emotional by in from senior church leaders.
  • Easy to pull out of.
  • Choosing the perfect time of year to release.
  • Faith based risk.
  • Searching for a team that will make it great.
  • Organizationally defining experience.
  • Written marketing strategy to build anticipation and excitement.
  • Prayer driven passion fueled by clear sense of God’s mission.
  • Structured.
  • Long term platform developing.
  • Senior leaders have skin in the game.
  • Difficult to turn back from.

Are you launching or starting a project right now? I’d love to hear about it!



  1. 6 Ministry Leadership Blogs Worth Following – My Blog - […] they taught in seminary.” Already I’m thankful for this site, including this post on launching things and this post…

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